A brand's identity is the visual expression of a brand that is comminicated to the outside world and include its name logotype or mark, communication and visual apperance.
A brand identity creats an emotional connection and reflect the brand positioning and desired image.
Our Brand Identity Kit includesI’m a start-up and need a logo, business card and website
Name changeOur name no longer fits who we are
Revitalize a brandOur identity does not represent us any longer or our identity is outdated
Create an integrated systemOur visual materials do not look the same
Below is a brief description of our Brand Identity design process :
Your inputs will play a major role to lay the foundation for a brand’s success. We seek to understand where you are now and where you want to go.
The second step is the discovery and development of the brand strategy. With the findings of step 1 we preapare a comprehensive plan that details the brand’s key point of communication.
This is when creative exploration begins. Using the creative brief and brand elements, the creative team explores ideas for the logo.
Once the brand identity and guidelines are completed, a launch program of the new brand to the outside world is developed to maximize impact.